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About Archer Plans Rates Feature Comparison		Feature Comparison Basic Premium Enterprise Send SMS Send WAP Push Send MMS * Import Members Multiple Advertisers Multi-User Access Mobile & Web Banners Keyword Campaigns Dedicated Shortcode * * Campaign Reports Redemption Reports Demographic Reports * On Application, Additional fees may apply		Redemption and CRM services for Merchants and Service Providers. [ more info ]   "Mobile is potentially more powerful medium than TV… the growing importance of mobile as an advertising medium means we should be spending 50% of our marketing budget on mobile." James Eadie, Coca-Cola.